I'm Different

The brand "I'm Different", which falls under the umbrella of FanconFood, carries within it a rich heritage originating from the animal feed industry. Their journey began in 1926, when Ernesto Fancon, the founder of this family craft, opened his first food shop. In 1953, his son Pietro expanded the business by introducing door-to-door sales, and in 1965, Pietro's entrepreneurial spirit and affinity for innovation led to the establishment of animal feed production.


Later, in 1978, they began raising chickens and turkeys and selling poultry for human consumption, which in 1991 led to the meeting of fresh meat and a brilliant idea for the establishment of the first facility in Italy for the production of premium dry food for dogs and cats, developed using a special and innovative method – directly incorporating fresh meat into dry pet food.

Today the tradition continues. These "superfoods" represent a commitment to offering our beloved four-legged friends healthier and more natural nutrition that truly suits them. In 2019, FanconFood proudly introduced the brand "I'm Different", symbolising a new chapter in their dedication to providing outstanding pet nutrition.
16 products
Filters
16 products