It all started with an entrepreneur named Prudent Vesele, who in 1932 began selling livestock feed. His factory soon became one of the most modern and successful productions of that time. Later, at the initiative of employees, they upgraded their production with food for racing pigeons. This was followed by an expansion of the range to include products for almost all domestic and pet animals: from rabbits, rodents and birds to cats and dogs. The entire production revolves around pets and the love for them, while they are also aware of the special bond between pets and their carers.
Their range encompasses balanced nutritional and care products that have a beneficial effect on the health of pets. At this brand, the needs of animals come first. The diverse selection includes food and treats that are adapted according to age, nutritional needs and animal species.